Banking in the Arab World

SOME RESERCH ON THE TOPIC!

E-commerce has been an amazing driver to the growth of the economy in the arab world and slowly the people, the culture and the states are becoming more and more globalized in terms of technology and e-commerce.

The Arab Advisors Group finds that the Arab World is ready for serious e-commerce and online ventures.

Doing research I find out that in the case of Egypt, has Tradeegypt.com and its a platform that provides services of exports and imports to egyptian companies and the world.

In order to companies and countries acquire a share of the international marketplace, different kinds of techniques are used, as the promotion of the export sector by means of a global marketing campaign.
To create an efficient and integrated global campaign that uses online marketing tools, Egypt came out with Export Gateway Online (EGO) a company created to enhance the export of Egyptian products.
The online marketplace was the most cost effective strategy to achieve the company´s objective, to do that tradeegypt.com offers a virtual marketplace that are used by the Egyptian exporters to interact with global importers, etc.
A global campaign, as the one used in Egypt, has to have the innovative factor that improves the regional market that drives global marketing performance.
With a good leading and good implementation on a global campaign that is reflected in the case of tradeegypt.com, the amount of advantages for Egyptian exporters, Egyptian importers, non-Egyptian exporters and non Egyptian importers, the success of this virtual marketplace is uncountable and unimaginable for most developing countries.


SELECTED RELEVANT REFERENCES:

Arab Advisors Group.[Online] Available at:
http://www.arabadvisors.com/Pressers/presser-230101.htm

TradeEgypt.com [Online] Available at:
http://www.tradeegypt.com/

Case 2.1. EC Application. Tradeegypt.com

IMAGES TAKEN FROM:

http://images.google.com.co/imgres?imgurl=http://www.letralia.com/124/arabes.jpg&imgrefurl=